You’ve probably noticed that the ads you pay attention to are ones in film. A Facebook ad that’s built around an enticing video is much more likely to get your attention than another picture in your timeline. The same can be said for all video across the web.
A great video instantly captures the attention of the viewer, and it’s the perfect way to give life to your product or brand. It builds trust with the viewer, making them more likely to become a lead. You can use your videos across social media, your website, landing pages, and through links in your email to nurture leads into loyal customers.