SEO (Search Engine Optimization)

Help your clients find you before they find your competition.

Make sure your business ranks at the top of the SERP (Search Engine Results Page) with our SEO packages.

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Why Use SEO?

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In the digital age, visibility is key. Our SEO services are specifically designed for natural health professionals, helping you climb the search engine rankings to become more visible to potential clients who are actively seeking your expertise.

Have you noticed how when you search for a product or service on Google, you usually click on one of the first few links on Google’s first page? You don’t go to page 12 to find what you’re looking for and neither do your potential customers. That’s why it’s crucial to implement a sound SEO plan.

By analyzing your competition and optimizing your website and content with relevant keywords and SEO best practices, we ensure you attract quality traffic and establish your practice as a trusted authority in the holistic health community. 

SEO is one of the best long-term ways to help new patients find you without spending a dime on ad dollars.

SEO keyword research with SpyFu

How Does SEO Work?

We start is by assessing your current SEO strategy. Here we run various website audits to find missed opportunities that will help you rank better. Next, we follow a specific framework to help your website climb that ranks.

1. Keyword Research:

After we’ve used your site audit to create a game plan, the next step is to identify the terms and phrases (keywords) that potential clients use when searching for services like yours.

For a natural health professional, this could include terms like “holistic health services,” “natural pain relief,” or “chiropractor near me.” Understanding these keywords allows you to tailor your website’s content to meet the specific search behaviors and needs of your target audience.

SEO keyword research with SpyFu

2. On-Page Optimization:

Once keywords are identified, the next step is on-page optimization. This involves incorporating these keywords into strategic places on your website such as titles, meta descriptions, headings, and throughout the content in a way that feels natural and helpful.

It’s not just about keywords, though; ensuring your site has a clear, user-friendly structure (good site architecture and navigation), fast load times, and mobile responsiveness are also crucial ranking factors.

3. Quality Content Creation:

For SEO, content is king. Providing high-quality, informative, and engaging content that addresses the needs and questions of your audience can set you apart as a thought leader in the natural health sector.

Regularly updating your blog with fresh content, guides, and articles related to natural health topics can help boost your SEO rankings in a big way.

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4. Off-Page SEO:

This refers to activities outside of your website that can impact your rankings within search engine results pages (SERPs) like Google Search

The most significant factor here is backlinks, which are links from other reputable sites to yours. Each quality backlink acts as a vote of confidence in the eyes of search engines, increasing your site’s authority and ranking.

5. Local SEO:

Particularly important for health professionals who offer services at specific locations, local SEO includes optimizing your website for local search queries and ensuring your business is listed accurately on local directories, including your Google Business Profile.

This can help you appear in local search results and the “local pack” or “map pack” (the box of localized business results in Google searches), which is crucial for attracting local clientele.

Local SEO illustration in IceHound colours

6. Continuous Monitoring and SEO Audits:

SEO is an ongoing process. It requires monitoring performance using tools like Google Analytics and HockeyStack Analytics, assessing what works, and making adjustments as necessary. Regular SEO audits help identify any issues that could be holding your site back, such as broken links or unoptimized content.

By understanding and implementing these foundational aspects of SEO, you will significantly enhance your online visibility, attract more relevant traffic, and ultimately, grow your client base without spending any money on advertising.

Analyzing an SEO traffic report

Want your brand on the first page of Google?


SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engine results pages, making it easier for potential clients to find you. For natural health professionals, SEO is crucial because it helps you stand out in a crowded market, attracts more website traffic, and increases the likelihood of converting visitors into clients.

SEO is a long-term strategy. Typically, it can take anywhere from three to six months to start seeing significant changes in search rankings and traffic, depending on the competitiveness of your industry and the current state of your website. Consistent effort and adjustments are key to achieving and maintaining results.

We employ a combination of on-page and off-page SEO tactics tailored specifically to the needs of natural health professionals. This includes keyword research and optimization, content creation, link building, and local SEO to target clients in specific geographic areas. We also focus on technical SEO to improve site structure and performance.

While no one can guarantee a number-one ranking (and anyone who says they can... you shouldn't trust them), our methods are proven to significantly improve your visibility and search engine rankings. We adhere to best practices and continuously adapt to Google’s algorithm updates to ensure the best possible results for your site.

We use a variety of tools to track the performance of your SEO campaigns, including Google Analytics, HockeyStack Analytics, and Google Search Console. Key performance indicators include improvements in rankings, increases in organic traffic, and growth in conversions. We provide regular reports so you can see the progress and returns on your investment.

In many cases, adjustments to your website will be necessary to optimize for SEO. This could involve updating content, enhancing site navigation, or improving the mobile-friendliness of your site. We work closely with you to make these changes in a way that preserves your site’s integrity and user experience.

Our expertise in the health industry allows us to understand the unique challenges and opportunities in marketing natural health services. We customize our SEO strategies to align with the ethical considerations and specific audience needs of health professionals, ensuring that our efforts not only increase visibility but also attract the right clients to your practice.

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