Marketing Funnels

Turn cold leads into lifelong fanatics with our automated lead generation services

Our marketing funnels elevate casual browsers into loyal advocates of your holistic health practice. Let me show you how we do it.

Why Use Marketing Funnels?

Our fully automated marketing funnels are designed to enhance every step of the buyer’s journey.

Starting with highly targeted Pay-Per-Click (PPC) ads that draw in your perfect audience, we funnel these potential clients to customized landing pages, capturing their interest at peak moments.

From there, automated emails and engaging video sales letters (VSLs) nurture these leads, significantly increasing the likelihood of converting them into loyal, lifelong customers.

How Marketing Funnels Work

There are a lot of names for it. Marketing Funnels, Sales Funnels, Lead Generation Funnels, and all of them are designed to do one thing: educate your ideal customer to the point that they have to become a client.

A Marketing Funnel starts by determining the exact type of customer you would like for your business. Then every element of your funnel is designed with that unique type of client in mind.

The Marketing Funnel takes your prospect through the awareness stage—to the consideration stage—to the purchasing stage. But our Marketing Funnels go beyond that to the nurturing stage, which builds loyalty with your clients to turn them into long-term, repeat advocates… The type of people who will tell their friends and family about you.

Our Marketing Funnel uses a variety of tactics for each stage of the customer journey. It uses PPC ads, custom landing pages, video marketing, email marketing, and all of this gets automated. That way the funnel can keep finding you new patients without lifting a finger.

Step 1: Get Leads Into Your Funnel

We begin by capturing the attention of your ideal clients right where they’re most active online, using Facebook, Instagram, and LinkedIn Ads.

We leverage visually compelling ads that resonate with the natural health community, optimizing for both reach and engagement.

Depending on your ideal client, LinkedIn Ads target specific professionals and decision-makers, ensuring that your message reaches those who value and seek your expertise.

These platforms serve as vital entry points to our marketing funnels, effectively drawing in a highly tailored audience from the outset, setting the stage for successful conversion down the line.

Step 2: Convert Cold Leads with Persuasive Landing Pages

Our approach to converting cold leads into warm leads hinges on the harmonious integration of conversion-optimized landing pages and persuasive Video Sales Letters (VSLs).

Each landing page is meticulously designed to be not only visually appealing but also fast-loading, ensuring a smooth and engaging user experience.

The VSLs serve as a dynamic tool to communicate the unique benefits of your services, adding a personal touch that builds trust and connection.

This combination is crafted to address the specific pain points and interests of your target audience, significantly enhancing the likelihood of conversion from initial interest to committed lead.

Step 3: Turn Warm Leads Into Appointments with Email Automation

We use cutting-edge behavior-based email strategies that dramatically enhance the lead nurturing process.

By analyzing actions and interactions of leads with our previous content, we send highly tailored emails that deliver the right message at exactly the right time. This bespoke approach ensures that every communication is relevant and impactful, increasing the likelihood of transitioning warm leads into booked appointments.

The time-saving benefit of this method lies in its automation and precision—once set up, the system runs itself, continuously engaging leads without your intervention.

Plus, since your emails can be personalized and targeted based on specific behaviors, they often yield the highest return on investment (ROI) for your marketing budget.

In fact, according to MailerCloud, a good email ROI rate can average between 3600% to 4200%. This means that for every $1 invested, you can expect to receive a return of $36 to $42 on average.

Step 4: Nurture Clients with Email Blasts and Blog Posts

We nurture existing clients by sending regular, valuable emails, offering exclusive bonuses, and sharing informative blog posts.

This continuous engagement not only retains client interest but also fosters loyalty, encouraging your patients to share their positive experiences with friends and family.

By consistently delivering value and showing appreciation, we transform one-time clients into lifelong advocates, naturally expanding your practice through word-of-mouth.

Start Your Marketing Funnel and Turn Leads Into Lifelong Fanatics

Book your growth session and get custom funnel blueprints for free! Even if you decide not to start a Marketing Funnel with us, you can take your funnel blueprints as a gift to start on your own.

FAQ

What is a marketing funnel and how does it benefit my natural health practice?

A marketing funnel is a strategy that guides potential clients through a series of stages from initial awareness all the way to conversion and loyalty. For natural health professionals, it helps systematically attract and nurture leads, turning them into loyal clients who are likely to recommend your services to others. By automating your funnel, it streamlines the client acquisition process, making it more efficient and effective.

How do you create a marketing funnel?

We start by understanding your unique business needs and target audience. Then, we design a customized funnel that includes various elements such as targeted advertising, personalized landing pages, lead capture forms, automated email sequences, and engaging video content. Each element is crafted to move potential clients to the next stage in the funnel.

What tools do you use to build and manage marketing funnels?

We utilize a variety of top-notch digital marketing tools and platforms that are best suited for creating and managing effective marketing funnels. This includes Swipe Pages for the fastest landing page software, email marketing software with Encharge.io, analytics tools to monitor performance like HockeyStack and Oviond, and other specialized software to automate the whole thing.

How long does it take to see results from a marketing funnel?

The time to see tangible results from a marketing funnel can vary depending on the complexity of the funnel and your specific goals. However, most clients start to see initial improvements in lead generation and engagement within the first month. As we refine and optimize the funnel based on performance data, these results typically grow over time.

Can I make changes to the funnel once it is in place?

Absolutely! We believe in flexibility and adaptability. We monitor the performance of your marketing funnel continuously and are open to making adjustments based on your feedback and evolving business needs. Our mission is to ensure that the funnel remains effective and aligned with your marketing goals.

How do you measure the effectiveness of a marketing funnel?

We measure effectiveness using several metrics such as click-through-rates, conversion rates, engagement levels, and ultimately the ROI of the campaign. We provide detailed reports and analytics that help you understand how your funnel is performing and where improvements can be made.

Is email marketing a part of the marketing funnel? If so, how do you optimize it for better results?

Yes, email marketing automation is a crucial component of the marketing funnel. We optimize email campaigns by segmenting your audience based on their behaviors and preferences, creating personalized content, and scheduling emails to be sent at times when they are most likely to be opened and read. Additionally, we use A/B testing to continually refine and improve the effectiveness of our email strategies.

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